Our history In July 2000, long-time Holstein Association USA employees Jim Copper, Claudia Copper and Steve Berland formed GenElite, LLC and purchased from the Association the rights to continue doing business with the international clients of its international marketing subsidiary, HFS, Inc.

GenElite has a very solid and loyal customer base and offers quality service to international buyers of elite genetics. The team also offers genetic consulting services.

The creation of the firm was a "dream come true" for the founding partners. The three have a strong interest in elite genetics and have demonstrated capability in sourcing, evaluating and delivering the best in US Holstein genetics to international clients. Together, Jim, Claudia and Steve have 55 years of experience in international genetics marketing, offering a blend of talents, skills and know-how that serves the industry and its clients well.